Any time, anywhere – experience W&H virtually and up close! With its launching of the new Experience Center, W&H is breaking new ground in product communication: the virtual brand world is the epitome of innovation, awakens emotions, enthrals and thrills. Products and events that can be experienced live provide B2B and B2C customers with fascinating insights and offer a completely fresh user experience. “We wanted to find an innovative way to maintain contacts globally that, while virtual, is also personal. We call this virtual world the “W&H Experience Center” because it draws visitors into a completely novel product and brand experience. The W&H Experience Center will transform our go-to-market strategy, how we attract interest from new quarters and how we engage in cross-selling with our existing clients. We are not only setting a benchmark for the dental industry, but also sending out an important signal to the market: the customer is our priority, whether they are the dentist or the patient. We ensure the best possible treatment thanks to high-quality products, but we are also increasingly focussed on knowledge transfer. Innovation is not only a question of discovering new products,” explained W&H’s President Peter Malata.