Orthofit was founded in 1998-99 to address the need in the market for research backed and performance oriented clinical Orthotic braces & supports for joints and footwear products. The objective then was to provide customers with products and services that work on three levels – prevention, cure and rehabilitation. So Orthofit started representing companies of international repute, bringing their cutting edge products to India. The intention was not to simply focus on the sale of products but rather to understand and evaluate the patients’ problems and present them with the appropriate solution.